The #coronacouples Are Coming
Too soon? Fair enough. COVID-19 is no laughing matter. But everyone handles tragedy differently, and for us, we use levity as a form of healing.
Like many industries, the arts, events, and entertainment community are detrimentally impacted by COVID-19. After the initial wave of cancellations, wedding couples scrambled to reschedule. At present, the postponement trend still leans towards fall-winter 2020 weddings. But we’ve also seen a dramatic trend towards 2021 postponements.
Don’t get us wrong, we’re not suggesting anyone move their wedding to 2021. But can you blame the inclination? With so much uncertainty, who knows what 2020’s “new normal” may look like??
Slowly, but surely, more and more couples are eyeballing 2021, rather than 2020, as prime-time for rescheduling.
What’s this mean? Depends on your vantage point:
Wedding Vendors
Short term, it’s terrifying. These folks spent years crafting a service worthy of filling a 2020 schedule. Every date they reschedule from Spring of 2020 to Fall of 2020 is a potential loss they can never recoup. And now, they begin seeing a trend towards 2021? Ouch.
Long term, there’s no doubt 2021 has the potential to be absolute gangbusters for wedding vendors who whether the storm.
The Saturdays are filling up faster, and the typically less populated Fridays and Sundays will become desirable options for clients left without available Saturdays.
Prospective Couples/Clients
The #covidcouples Are Coming for your dates! Seriously. The wedding industries’ booking cycle just got a 5-month jump start. Couples who would typically be planning their 2021 weddings in the Summer-Fall of 2020 are finalizing their plans now. We have friends across the industry reporting sold-out dates for 2021 Saturdays that they would generally have open through the fall of 2020.
It’s crazy. Needless to say, if you are eyeballing 2021 for either a newly scheduled wedding, or a COVID-19 related reschedule, it’s time to GiddyUp.
That’s it for now. In the meantime, check out our last blog which outlines options for current couples facing challenges with their wedding date being compromised by Covid-19. It’ll provide further perspective in the planning of your 2021 wedding. And remember, at the end of the day, we’re in this together, and this too shall pass.
